Your online image is more important than ever — here are 5 ways it can make or break you

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The way how your people sees your business is important. It will remain with you throughout your years of business. It is important that you take care of it because all it takes is one negative customer to share their bad experience with their family members and friends and before you know it your business image has been ruined.

This is especially true when you operate online. Hence, you should ensure that you focus heavily on managing your online image making sure that you always enjoy a good online reputation to help your business keep its customers and more importantly attract new ones.3

The first step to good online image management is to stay on the loop in terms of your social media presence. You need to monitor your social media accounts at all times, know what people are saying about you, what they are sharing and know when they complement your services or products. The huge advantage of social media is that you can reach millions of customers from all corners of the globe, but at the same time, you need to ensure the comments being shared are all positive, pushing your business forward.

You cannot please everyone and every business is going to face negativity every now and then. However, keeping good online image ensures that your customers can grow to trust you and rely on your services now and moving forward.

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New Business Idea? How to Test It Before Launching

So you already have a great idea, and are already prepared to enter the world of entrepreneurship. However, you may think your idea is perfect the way it is, but nothing is certain in this world especially in business. Hence, it is smart to test it out before you spend a lot of money and time developing a product or service for which there is no market.

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Unfortunately, there are still some creators who embark without having actually tested their business project – this is actually a huge mistake.

Before investing money and time launching a new product or service, it is paramount to first know who your targets are. It is necessary to meet as many potential customers to get an idea of the process of buying the product or service offered, whether the competition is not already hard positioned, etc. Of course, a thorough market research (qualitative and quantitative if possible) behaviour of the target is a plus.

Once you have already determined your targets, the next step is to test the ideas. If the product appeals to purchase a part of the customer, it confirms that the model established business is good and will thus reassure stakeholders of the project (including investors).

Do not feel bad when there are people criticising your product or service. Remember that critics help business improve, and taking criticisms positively is healthy to your growth as an entrepreneur.

For more on testing your business idea, read this:

15 Great Online Business Ideas

Since the job market is extremely competitive right now, a lot of people are looking to start their own business. This is an extremely good idea, since a business provides the owner with unlimited earning opportunities.

Entrepreneurship is a dynamic process of creating incremental wealth. As an entrepreneur, you must willingly take part in the process of creating something new that has value by devoting time and effort. Moreover, you should also be assuming the financial, psychic, and social risks.

The good side of it is: entrepreneurs also receive the resulting rewards of independence, monetary profits from our endeavours, and the personal satisfaction of creating something viable.

Today, more and more people have started recognizing the internet as a potential income generating tool. A lot of the businesses online work by setting up a website. Then, affiliate programs are added, and then traffic is generated. However it is not an easy task, and a lot of people who enter this type of business without the proper planning find out too late that they aren’t earning enough.

You should have a unique item or idea to offer the world, as well as a network that could help you generate traffic to your website to succeed in this business. Once the website starts to earn though, then you can just maintain the site and watch the money come in.

For more ideas on how you can earn money online, read this article:

Partnership – advantages and disadvantages

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A business formed as partnership can be defined as an association of two or more persons who have agreed to combine their labour, property, and skill, or some or all of them, for the purpose of engaging in lawful business and sharing profits and losses between them.

In a partnership, the partners are presented with special challenges that must be navigated unto agreement. Once agreement is reached, the partnership is typically enforceable by civil law especially if well documented. Partners draw up Articles of Partnership when they wish to make their agreement affirmatively explicit and enforceable typically.

Many people are encouraged to get into business partnership if it helps to pool the talents or skills of partners for their mutual benefit. If you want to become a partner of a certain business partnership, you must be compatible, honest, healthy, capable, dedicated and equally motivated to succeed. And because of the voluntary nature of partnerships, they are relatively easy to set up.

Since a partner acts as an agent of the organisation in the conduct of its business, he or she must exercise the highest degree of good faith in all dealings with the other partners, devote time and attention to the partnership business, and must account to the other partners for any secret profits made in the conduct of the partnership business.

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